Hickup concept, design and develop, mobile sales playbooks.
Our data-driven, methodology backed mobile-fit sales playbooks are designed
to help your reps engage prospects more effectively and close deals faster by making
your sales and marketing content beautifully presented and methodically organised.

Sales Playbooks

Our mobile-fit sales playbooks cover the full spectrum of sales needs from buyer personas to ROI calculators through sales methodology and pricing tools. We support both experienced and junior sales representatives throughout the complete sales cycles with flexible and compelling dynamic modules.

Guided Selling

Whether by verticals, customer’s challenges or workflows, our guided selling playbooks support your sales reps through an efficient personalised presentation.

Sales Pitch

Inspired by industry leading sales methodologies, our Sales Pitch playbooks help you organise your marketing content logically and consistently.

Product Selector

Supporting your sales reps to efficiently find and compare with precision and speed, the perfect selection of products for any client leveraging our Product Selector playbooks.

Pricing Tools

Handling the full process from data-capture to product configuration, our pricing tools lend rapid ease when creating quotes for your clients.

Simulators and Calculators

To demonstrate superiority or savings, our interactive simulators and calculators transform your excel calculations into dynamic and compelling demonstrations.

Feedback Forms

To ensure maximum engagement, our Feedback forms seamlessly collect and review your client feedback, making surveying easier than ever.


A simple yet efficient playbook that allows you to easily leverage your existing assets to create and monitor simple learning programs.

Playbooks Modules

This is the next generation of mobile sales playbooks getting done quicker and easier. Just choose among our intuitively designed, out-of-the-box set of modules and immediately enjoy the benefits of a mobile-fit sales strategy.

Smart Guide

Sales situations and profiles more easily tailored.

Smart Presenter

Professionally presented services and products.

Smart Mapper

Visually present your products and services in context.

Smart Selector

Easily filter, locate and compare your products and services.

Smart Pitch

Streamline your sales pitch with an irrefutable marketing logic.

Smart Learning

Leverage your existing assets to create simple learning programs.

Playbooks Manager

Manage all your sales playbooks modules from a single portal: our Playbooks Manager. Create, brand, Edit, localise, preview and publish your modules with simple steps that do not require developer skills.

One Single Portal

All your playbooks' modules on the same dashboard, with accessibility from any device by selected team members.

Autonomous Edition

Create, brand, edit, update, preview and publish your playbooks' modules succinctly at any time from anywhere.

Assets Linking

Link your sales playbooks' modules to your usual collateral pieces (PDF, PPT, videos, etc.) to close the loop with your existing assets.


Localise your sales playbooks' modules in any language using our simple out-of-the-box localisation process.

Web to Print

Automatically generate your products and services PDF sheets using dynamic data and inDesign templates.

Full Analytics

Analyse trends and usages for each of your sales playbooks' modules and adapt instantly.


Hickup is proud to support industries world leaders towards excellence in mobile sales enablement.



Sam awards - sales and marketing

Delivering the future of sales enablement technology, Showpad Sales and Marketing (SAM)
Excellence Awards is the largest sales enablement event in Europe.

2016 Winner
Category: Taking Content Activation to the Next Level
Client: bioMérieux
2016 Winner
Category: Collaboration through Content Activation
Client: Fujifilm
2016 Finalist
Category: Transformation & Business Impact
Client: bioMérieux
2015 Winner
Category: Guided and Interactive Selling
Client: Intel


Hickup is headquartered in London UK, where we serve clients worldwide.


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London, E1 4TT
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